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We help you design communication strategy which is clear and hits your customers in the right spot. They hold the power to turn your product or service into a brand and the key is communication.
Armed with social media on one hand and a great website on another, every business can directly communicate with its end user. Imagine the power to not just reward a loyal customer instantly, but also handle and retain a disgruntled customer with tact and ingenuity at that very moment when the user shares a bad experience.
One must have a good idea of who the audience is for the intended website or app before creating it. No one wants to be bombarded with marketing messages. They want information and help. Find an alignment between your brand and your consumers.
Read the ResearchSee how we used this principle in the website design for Gram Vikas. The communication strategy redefined donation in a way that was accessible to individual, corporate and institutional donors.
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External communication is a good way for you to show off your unique tone-of-voice and personality. Your external community is looking for reasons to connect with you. Whether it’s an investor or a customer, you need to make sure that you’re having the right impact.
Read the ResearchSee how we applied this principle in the corporate website for marketsN. The aim of the website was to generate enough interest for prospective businesses while communicating the product offering cogently.
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How has the world around you changed and how is it impacting your business? Is your brand purpose aligned with the evolving scenario? Once you have a game plan, tell your stories with empathy and authenticity to connect with your stakeholders.
Read the ResearchSee how we helped Pitch Invasion stay relevant and always current though their website. Pitch Invasion is a marketing company that helps sports organisations and sports brands engage with fans with customised campaigns.
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Corporate storytelling is about presenting your brand to the public in a story-like narrative by using narrative techniques. It is actually a communication strategy that hopefully lures the readers to the brand by presenting its values in an imaginative and informative way.
Read the ResearchSee how we helped Ferroli with brand positioning and communication strategy on their website, creating a distinct visual narrative of living smart.
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After you set your strategic plan, you need to be willing to make adjustments when necessary. Be sure to stay in tune with what is and isn’t working properly, and realize that you may need to step back and alter your strategic plan based on the feedback you’re getting.
Read the ResearchSee how staying flexible helped Immersion UX build an effective communication strategy.
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The Pitch Invasion project is a corporate website for the sports digital marketing firm.
Communication strategy for Gram Vikas to target new-age donors.
The Immersion UX project is a corporate website for the South African UX consultancy.
Communication strategy for Ferroli to launch their products in the Indian market.
The CORE Econ website is designed to promote the digital economics curriculum and share learning outcomes.
The Koinearth corporate website is a marketing channel for the Blockchain Solutions company.
marketsN is an enterprise app that integrates Blockchain Technology with supply chains.
