Designed a motion intelligent device based on IoT, that captures real time insights and data on a cricketer’s batting performance.

CLIENT

Ascendex

product

Cryptocurrency financial platform

industry

Financial Software

services

Product Strategy, Research and Analysis, UX and UI design, Interactive mockups

The Requirement

AscendEx, a platform already active in trading futures, currency, margin, cash and more, had recently ventured into cryptocurrency trading when they approached Twist Open. AscendEx sought to re-brand their website and their goal was to enhance brand visibility and attract more customers to invest in the AscendEx platform.

Our Approach

We overhauled the entire website design for AscendEx, creating marketing material collateral. In addition, We redesigned the illustrations and animations, and developed a comprehensive brand design system for AscendEx to follow.

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They ensured the new design was consistently applied across the trading platform and converted the UI screens to dark mode. We also assisted in gamifying the promotional pages within the app and established design standards for the app's reward centre.

Designed for investors

AscendEX is a comprehensive platform for investors, offering trading in cryptocurrency, cash, margin, futures, and more.

User Experience (UX) Consistency

Maintaining a seamless user experience during the transition to the new design and ensuring the new design meets the user expectation without causing confusion.

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Ensuring users can easily find and access the information and tools they need by simplifying the navigation menus, labels and organising content logically.

Data visualisation and brand consistency

By presenting complex trading data in a clear and understandable way using charts and graphs. Brand consistency was implemented by ensuring the new design reflects the brand’s identity and values consistently across all touch points.

User Onboarding

Providing a smooth onboarding experience for new users by creating tool tips and providing resources to help them get started.

The outcome

Enhanced user engagement offered by a more intuitive and visually appealing interface. Consistent branding across all touch points strengthened the platform's identity and market presence.