A unique platform dedicated to empowering women to celebrate, save, and invest in gold for themselves.

CLIENT

Ausper

product

Ausper gold app

industry

Financial Software

services

Product Strategy, Research and Analysis, UX and UI design, Interactive mockups

The Requirement

The objective was to create a secure app exclusively for women, which would enable them to save, invest, purchase, and gift gold.

The app provides pre-defined plans and personalised savings options to accommodate individual preferences.

The aim is to encourage women to subscribe to gold plans, make buying gold easier through our partner jewellers, and offer a user-friendly platform for gifting gold to loved ones.

Our Approach

The product was designed with Indian women in mind, recognising the emotional importance of gold in Indian culture. While women may already save money without this app, Ausper ensures that they prioritise their own needs and desires.

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With Ausper, women can save money and invest in gold, a symbol of not only financial security but also personal ownership.

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Ausper has partnered with leading jewellery brands, making it a valid mode of payment. This means that users can accumulate savings for special occasions and easily redeem them at their preferred jewellery stores all across India.

Designing a holistic user experience

Our goal was to create a holistic user experience from on boarding to investment. This included flows for on boarding, KYC verification, plan discovery, exploring offers, managing wallets, viewing recent transactions, ensuring security measures, and providing customer support.

User centric approach

Our design overhaul incorporated essential financial functionalities such as buy-now-pay-later options, wallet top-up features, gift card integration, systematic investment plans, visual representations of investments, payment reminders, and more.

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Ausper, while primarily a fin-tech app, simplifies the gold purchasing process by focusing on user convenience. The team deliberately chose a warm and approachable design, this decision was made considering their target audience.

Visual Design and Legal Compliance

Created wireframes to outline the structure and layout of the app's interface, focusing on functionality and user flow. Developed visual designs for all final screens of the app, incorporating elements that convey trust and security, thus creating an engaging user experience.

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Ensured adherence to relevant laws and regulations governing financial apps to mitigate legal risks and build trust among users.

Market research & Competitive Analysis

Conducted comprehensive market research to gain insights into customer needs, identify market gaps, assess competition, and understand prevailing trends. This informed the overall strategy for the app.

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Analyzed existing gold saving scheme apps and other fin tech products to understand their features, pricing structures, and user experiences. This exercise identified areas for differentiation and improvement, guiding the development of unique selling points for the app.

The outcome

The app design yielded highly positive outcomes, resulting in increased user engagement, strengthened trust and credibility, and streamlined processes. The app now has a simple, intuitive, and user-friendly interface, providing all the functionalities of a secure and sophisticated financial application. Users can seamlessly invest, save, redeem, and gift gold. The app simplifies complex processes such as saving, investing, and redeeming gold, ensuring accessibility and ease of use.