Designed a motion intelligent device based on IoT, that captures real time insights and data on a cricketer’s batting performance.
Str8bat
Str8bat app
Consumer apps
Product Strategy, UX and UI design, Data visualisation, Interactive mockups
We are a cricket obsessed country; it’s no surprise then that smart wearable technology like Str8bat is valuable for cricketers looking to improve their game. Str8bat wanted to make actionable feedback easily accessible to players and coaches through a mobile app. This was done through a sensor placed onto the back of a bat that utilized analytics to provide complete 3D visualization of each shot played.Str8bat approached Twist Open UX to design the cricket app with a strong focus on creating a sense of benefit and excitement for the user.
Our preliminary research revealed that existing apps were complex and lacked stimulating visual treatment. In order to brand Str8bat, we decided to showcase cricket as a celebration (much as it is viewed in India) and the user as the protagonist. These decisions determined the choice of high contrast colours and design elements, along with bold typography and photography.
Designed for cricket enthusiasts
We designed the app around the needs of cricket enthusiasts, making performance data accessible, engaging and easy to understand. By combining intuitive navigation with bold visual elements and cricket-inspired imagery, we created an experience that puts players at the centre. The interface brings the excitement of the game into every interaction, helping players explore their performance and identify opportunities to improve.
The wagon wheel and the individual statistics page give one an overview as well as a detailed break down of each shot played.
These representations are designed to engage the user with the focus of delivering information clearly and strikingly. Whether it is determining the swing speed or sweet spot, these high contrast visualizations bring the app to life.
Beyond analysing individual shots, we wanted to make Str8bat an engaging companion for a cricketer's development. We designed personalised player profiles to bring together batting details, goals and achievements, giving players a sense of ownership over their progress. In-app tutorials help users understand the device and navigate its features, while goal-setting and achievement tracking encourage them to stay engaged with their game and continue improving.
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The outcome
At Twist Open UX, we delve into details that significantly impact the user experience, as demonstrated in our work for Str8bat. We understood that the app is often accessed on the field under direct sunlight or with cumbersome gloves, and we incorporated these insights into the design. We addressed all critical user needs in the app's design, ensuring a seamless and practical interface for field use.
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