Designed an assessment tool for geriatric patients to monitor how they manage their medication and improve compliance.

CLIENT

Wishwa Seva Pvt. Ltd.

product

Website and mobile app

industry

Consumer apps

services

Product Strategy, UX and UI design, Data visualisation, Interactive mockups

The Requirement

Wishwa is the brainchild of a visionary who wanted to leave a legacy of a better world for future generations. Initiating change one region at a time, the challenge was to create a versatile platform that would merge multiple functionalities ; unlike existing NGO platforms that allowed users to provide aid in only one way.

Our Approach

The client sought out Twist Open UX’s design expertise to turn their idea into a functioning website and mobile app. As the project scope expanded, Twist Open UX provided organizational design solutions that culminated in the strategy and design of back-end operations software for the client.

Communication strategy

Wishwa aimed at building credibility by implementing a strong communication strategy at various levels of the website and app. Holding campaigners accountable for continuous progress updates even after successful completion of a campaign; or welcoming users to create diverse campaigns are highlights of the communication strategy. Wishwa supports campaigns for professional needs as well those supporting livelihoods, unlike most fundraising platforms that support only one or the other but not both. Wishwa displayed featured campaigns and projects to attract the right people to form a strong network of socially responsible individuals.

Organisation design

Twist Open UX provided complex business flows to illustrate how every campaign and entity created on the platform could be verified, tracked and guided towards completion. Dashboards were designed to convert raw data into visibly pleasing insights to help Wishwa admins and users analyze the performance of their initiative on the platform.

Visual design

The aim to be consistent across pages and modalities in terms of visual language was challenged by the client’s love of colours. Multiple iterations later and much like the ethos of the initiative, we arrived at a design that was vibrant, induced feelings of energy and positivity. Customized icons and carefully chosen images were incorporated to symbolize the positive change that Wishwa aimed to bring to communities.

The outcome

We were able to deliver a visually appealing app with a strong communication strategy for its wide user base. Our work on the organisation design simplified complex user flows and data, making them easy to understand. We believe we played a role in fulfilling our clients’ vision. We continuously thrive on quality work.