CORE Econ
Pitch Website
The website was designed as a promotional platform to showcase the grand vision of the CORE project and share expected outcomes of the open-source economics curriculum.
The website was designed as a promotional platform to showcase the grand vision of the CORE project and share expected outcomes of the open-source economics curriculum.
The CORE (Curriculum Open-access Resources in Economics) project is an international community of curriculum innovators who came together after the global financial crisis in 2012 to revise and digitize the economics curriculum for undergraduate students.
The CORE project website designed by Twist Open UX aimed to attract economics educators to contribute to the book as authors; encourage universities across the world to adopt the CORE curriculum and acquire additional funding to complete project.
We created the CORE project website with the aim of disrupting the conventional idea of Economics - verbose and heavy. As one lands on the website, we see the old model of economics give way to a new more relevant and modern version. The design mirrors the vision of the CORE project by empowering people with easy access to important information.
The three pilots are the first three units created for the CORE project: Introductory Economics, Intermediate Microeconomics and Intermediate Macroeconomics. It was the starting point for us to re-imagine the design of an economics text book. As designers we were able to look at the subject through a different set of lens and create a template that was easy on the eyes as well as easy to comprehend.
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The three pilot units that we developed with authors from the CORE team, were showcased to the world in November 2013, at a launch at HM Treasury in London. The event attracted academics, professional economists, the press and, economics students. 22 doyens of economics joined hands to write the first book, and the project successfully acquired additional funding.
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