Business Challenge

HomeXchange's primary objective was to offer homeowners innovative solutions for selling their current properties and transitioning into new homes, thereby enhancing their quality of life. However, the company faced challenges navigating the unpredictable property market, addressing diverse property conditions, ensuring accurate property valuations and managing locations with varying demand.

HomeXchange also had to develop and maintain a robust and secure technological infrastructure to support its functionalities. Managing logistics was a significant hurdle that involved coordinating home exchanges, such as conducting property inspections, handling paperwork, and coordinating shifting.

Design Intervention

Creating a comprehensive CRM

Eco System Mapping

We carefully mapped out each user's role and their specific responsibilities within the platform. We analysed how each role interacts with one another and identified key connections between them to establish a seamless workflow.

Our aim was to create a comprehensive customer relationship management system that facilitates both customer relationship tracking and system performance analysis. It was a one-stop solution for all their needs in terms of maintaining customer relationships and satisfaction.

Developing the CRM

Building upon the role mapping and interaction analysis, we designed an efficient information workflow that ensures smooth data flow and collaboration between different roles. We created unique design screens to accommodate the information flow between roles effectively. 

Outcome